The Story Behind The Success Of Apple


Apple ought to be one of the biggest success stories in recent history. The origins of Apple started out with Wozniak building a simple computer system. It actually was in the summer of 1971 that Steve Jobs and Wozniak were introduced to one another by a common buddy Bill Fernandez. Wozniak had demonstrated to Jobs his uncomplicated built computer machine which fascinated Jobs to the level he considered that he could possibly sell it at a higher price. It was right here they would form a very good and friendly relationship simply because they not only shared a desire for computers, but they were both referred to as outcasts and for the very first time they had an excellent understanding, affection and regard for each other’s skills, persona and intelligence.


They would commence the Apple project by selling a number of their belongings: Wozniak’s HP scientific calculator and Jobs’ Volkswagen, and they accumulated $1300 and put together their first representative models in Jobs’ bedroom. Once the project became too large for the bedroom they shifted the project into Jobs’ family’s garage, and it was on a large wooden work bench which served as their very first manufacturing base. The computer systems were actually hand-built by Wozniak and shown to the general public for the first time at the Homebrew Computer club. After marketing a lot of the machines Apple was founded on April 1, 1976, and on December 12, 1980, it went public.

Therefore, the query is exactly how has Apple been capable of maintaining its great success? Apple seems to have maintained its wonderful success with its capability to comprehend what the consumer prefers before the consumer even understands what they desire; Apple successfully produces wants by their continuous creative innovation as well as unique design which are stylish, easy to use and inexpensive. They have furthermore been able to produce a brand in this high technology world just like Chanel has got in the fashion world. Individuals can easily identify an Apple be it the I-Phone, I-Pod, the Macbook Air or perhaps the I-Pad. It is now an item that describes one’s identification in how they wish to be seen by modern society that is an individual who is extremely innovative, clever, fashionable, and also a part of the masses. This is simply pure marketing talent.


This marketing talent of Apple has seen this particular company outperform beyond the expectations of the business world. Whilst so many businesses are battling to break even in the present recession, Apple is becoming more powerful day by day. The last 3 years have seen Apple’s profit margins soar; just have a look at these statistics:

A profit of 8.3 Billion in 2007 followed by a revenue of 11.4 Billion in 2008 and lately a profit of 17.4 Billion in 2009. This is greater than a 100% increase in profit from 2007 to 2009 – Amazing!

With all these profits plus Apple’s constant creativity, what exactly will they think about next? It could be yet another fantastic innovated item that we never ever thought we would need or want, but will surely end up on the wish list.



Jarvis Ellison

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